Cheri “Alex” Keating 
grooming & beauty expert

I am trusted by Hollywood publicists, magazines, and entertainment studios to provide the highest level of grooming, hair styling, and makeup to an exclusive roster of A-list actors and musicians. With artistry executed with unparalleled expertise, discretion, and professionalism, my highly attuned and empathetic nature allows me to create safe, intimate spaces for my clientele, often knowing my clients’ needs before they do.

As a leading voice in the industry, I am often approached for how-to and must-have articles. I was the exclusive makeup artist for American Crew & Modern Organic Products for all advertising, lookbooks, and in-salon promotional material for seven years. I served on the Advisory Board for Estée Lauder’s Lab Series Skincare for Men and was a Global Ambassador for Head & Shoulders. These roles included television and radio appearances, a video channel, magazine press, and special event appearances. My work has been featured in publications such as GQ, British GQ, Vanity Fair, Vogue, L’uomo Vogue, Vogue France, Esquire, British Esquire, W, and V Man.

With over 30 years of professional experience, as a consultant I can work with your company to:

• identify new trends

• target underserved demographics

• strategize product expansion

• research and develop new formulations

• assist in developing new marketing strategies

For bookings :
Nico Quaratino | Nico@forwardartists.com | (917) 470‑9054 ext 402